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India is among the fastest growing economy of the world. E-Commerce has become an important part of daily life. Accessibility to e-commerce platforms is not a privilege but rather a necessity for most people, particularly in the urban areas. As in 21st century as internet has become most important, frequently used and most necessary device, it will surely race to achieve more growth and sales via internet. In India with the digital penetration has increased significantly, according to statistical data internet use has increased to 429.23 million user in India and is expected to reach around 830 million by year 2021. There has been significant rise of e-commerce in India. Internet plays an important role in our daily life. We use internet daily almost for every single work. Before e-commerce buying and selling were done without internet physically in the markets but after the arrival of e-commerce in India our life has become more convenient because of its number of advantages. Online shopping is a part of e-commerce which is done mostly by the users due to e-commerce websites in India which allows us to buy and sell the products according to our choice at affordable price. E-commerce websites have a lot of impacts on different markets and retailers. In this paper we will discuss about the different markets and retailers and impacts of e-commerce on them. E-commerce is a great platform not only to develop infrastructure but also increase employment rates in India and thus overall impact in increasing economic and social growth in Indian economy. E-commerce (electronic commerce or EC) is the buying and selling of goods and services or transmitting of funds or data, over an electronic network primarily the internet but also all other activities which are associated with any transaction such as delivery and payment facilitation.
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