A comparison to the textile industry in a survey of mass customization processes for manufacturing industries

As our country is making progress it brings change on the global economic structure and create immense transformations in the way companies and nations organize production, trade goods, invest capital, and develop new products and processes economic growth. Various companies employ mass customization techniques, including banking and clothing. This dissertation examines and discusses the transition from mass customization to apparel industry which refers to producing a personalized style by adopting individual consumer taste, at the right time and at right cost. It describes fast fashion from a supplier as well as a consumer’s industry shifted from forecasting future trends to using real-time data to understand future fashion trends and shopping habits in a new setting. Finally, it looks at how mass customization affects apparel industry players. To survive in such a volatile market, the customer must now be the standard by which the industry designs and markets its goods. The purpose of this research was to examine apparel merchandising issues associated with mass customization. A questionnaire is used to assess people’s expectations for mass personalising goods, procedures, and places. The survey will provide a convenience sample of over 100 garment and clothing industry respondents. ANOVA, regression, correlation, and SPSS analyses were used to analyse the data. Finding the right product, process, and position measurements is critical for retail mass customization. Our findings address customer participation in clothing design and fitting in retail stores. A few variables that have influenced literature-based mass customization are hypothesised. Today customers demand is a fast and seamless experience, and retailers are made to oblige or lose a loyal base. Scholars from various fields have paid a lot of attention to these and other variables in recent years when it comes to mass adaptation as a growth strategy. The aim of this study was to look at the effect of mass personalization on competitive strategy in order to find a way to bridge the gap between the two strategies. In this analysis, four main approaches to mass adaptation have been used.