Women Empowerment through Web Based Business Case Study: MOM’S TOUCH, Indian Brand

This paper attempts to analyze the empowerment of women through web based business. Women empowerment has regarded as a sine-qua-non of progress for a country. If women are to be empowered, it is necessary to provide an expanding networking of support services so that they are freed from some of their gender related shackles. E-commerce has given them a golden opportunity to make an identity of themselves and bring their talent into limelight. Mom’s Touch is a brand of handmade woolen products sold by various e-commerce sites like Amazon, Flipkart, Voonik and Snapdeal. The owner of this brand is Mrs. RajniVig, who is a resident of Khanna. The case study has been conducted on the basis of quantitative and qualitative data. Various methods like observation and depth interview were used for data collection. This case study depicts how web and internet has played a significant role in empowering a lady to support her family and the families of her women employees as well.