Technological Innovation in Rural Areas – A Case Study of SBI Bank

Now a day’s banking sector plays a very important role in human life, banks motivates human to make saving money for their future. It provides number of facilities to the people, banking service has become a need of the society. In this 21st century every sector have a great challenges i.e. customer satisfaction , and being a part of the society banks also facing this challenges, and banks are accepting challenges very nicely for the improvement of service banks are providing innovative services to the customer so that they can get proper benefit in this sector . The objective of this paper is to analyses the services provided by banks, and to observe that how innovative, and new services they are giving to the society, and to know that how much these facilities or services are beneficial for the society and as well as banks. This paper is descriptive in nature, and data has been collected through various secondary sources. The paper explains the objective with the help of case study of SBI Bank. The paper concluded that banking sector has been changing rapidly. Now technology has made tremendous impact in banking, in 21st century dreams becomes reality. Now you can get banking services anytime and anywhere, wherever and whenever you want, precedence banking is an opus of banking benefits, unique investment products, personalised services and elite life style, benefits that brings complete harmony to all your financial needs.