A business plan is a road map that provides directions so a business can plan its future and helps it avoid bumps in the road. Basically, a business plan is a written document that describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement, how a business—usually a new one—is going to achieve its goals. A great business plan pulls together all of the major issues facing your business in a balanced and analytical way. These are important to allow a company to lay out its goals and attract investment. They are also a way for companies to keep themselves on track going forward. Businesses operating without plans tend to give less thought to how they package, price, and deliver their goods and services. This article analysis the role, management and effective execution of business plan. Although they’re especially useful for new companies, every company should have a business plan. Ideally, a company would revisit the plan periodically to see if goals have been met or have changed and evolved. Sometimes, a new business plan is prepared for an established business that is moving in a new direction
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