Review of Implementation of Strategic Positioning by Godrej Industries

An average Indian starts the day with the use of Godrej soaps and Godrej shaving cream in the morning, picks up clothes from a Godrej Almirah, sits on Godrej furniture in the office, drinks coffee from the Godrej vending machines., eats Godrej food products, uses Godrej fax/conferencing equipment for communication, puts money in Godrej safe, plugs Good Night and goes to sleep at the end of the day. A recent estimate suggested that 400 million people across India use at least one Godrej product every day. Godrej Group today is one of the largest diversified industrial corporations in India. It stands in a strong position today, with annual sales in excess of US$ 1.7 billion, a workforce of approximately 20,000, and a strong diversified portfolio. The saga of the success of Godrej group is a story which runs into about four generations. From the humble beginning driven by honesty, integrity and outstanding service to customers now Godrej is a huge empire, which has come all the way as being known as a lock making company for over quite 100 years ago and is an epitome for achievement. The study is the result of secondary research. The secondary research was based on the official websites of Godrej group of companies.