Menu
In a world driven by Social Media, young adults are constantly exposed to financial advice and investment trends online. This study examines how social media shapes the investment decisions of young adults residing in Mangaluru, India. Through a survey-based approach, the study explores how social media platforms inform, shape, and potentially influence the investment choices of this demographic. The data gathered is visualized through charts, and inferences are drawn to understand how information and trends on social media affect investment behavior. This research reveals the growing phenomenon of social media’s influence on financial decisions and presents crucial data on the credibility of information found on social media platforms, an area for peer influence, or a breeding ground for impulsive investment decisions for young investors navigating the complex world of investments. The verdict derived from this paper can be used to attain a broader understanding of shaping young adults’ financial decision-making and the evolving landscape of investment decision-making in the reign of social media.
[1] Cwynar, Andrzej, Wiktor Cwynar, and Robert Pater. “Can social media content increase financial market returns? Survey results from Poland.” Organizacija 50.2 (2017): 97-111.
[2] Ammann, Manuel, and Nic Schaub. “The impact of Internet postings on individual investors.” Proceedings of the American Finance Association 2018 Annual Meeting, Philadelphia, PA. 2017.
[3] Pandit, Kulchandra, and Rashesh Vaidya. “Adoption of Social Media in Investment Decision At Stock Market: A Qualitative Analysis Among Nepali Investors.” Journal of Balkumari College 11.1 (2022): 27.
[4] Lubitz, Michael. “Who drives the market? Sentiment analysis of financial news posted on Reddit and Financial Times.” University of Freiburg: http://ad-publications. informatik. uni-freiburg. de/theses/Bachelor_ Michael_Lubitz_2018. pdf (2017).
[5] Wang, Yuyang. (2023). “Behavioral Biases in Investment Decision-Making”. Advances in Economics, Management, and Political Sciences. 46. 140-146. 10.54254/24-1169/46/20230330.
[6] Bentolila, Alan, and Todd Thompkins. “A Comparative Analysis Between the Influence of Social Media and Mass Media on the Stock Market.” Journal of Student Research 11.3 (2022).
[7] Khatik, S. K., Rahul Joshi, and Vinod Kumar Adwani. “Inferring The Role Of Social Media On Gen Z’S Investments Decisions.” Journal of Content, Community & Communication 14.7 (2021): 309-317.
[8] Dinesh Chettri, “Investment pattern & impact of social media on the investment decisions of people on the stock market in Sikkim state” SRM University, Sikkim
[9] Cao, Yingxia, Fengmei Gong, and Tong Zeng. “Antecedents and consequences of using social media for personal finance.” Journal of Financial Counseling and Planning (2020).
[10] RV, Vishnu Maniy, S. Rishi Priyan, and S. Tharun Selvan. “THE IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS: AN EMPIRICAL ANALYSIS OF USER BEHAVIOR ON INVESTMENT PLATFORMS.”
[11] Hasselgren, Ben, et al. “Using social media & sentiment analysis to make investment decisions.” Future Internet 15.1 (2022): 5.
[12] Pettersson, Julia, and Lucas Chapman. “Social Media’s Influence on Investment Decisions: A qualitative study based on an individual’s financial literacy.” (2021).
[13] Tandon, S., and R. Jain. “Impact of social media on investment decisions among young adults.” International Journal of Innovative Research in Technology 9.1 (2021): 828-832.
[14] Subramanian, Yavana Rani. “Social-Media Influence on the Investment Decisions Among the Young Adults in India.” Asia-Pacific Journal of Management and Technology (AJMT) 2.1 (2021): 17-26.
[15] Yoon, Jinjoo, and Gabjin Oh. “Investor herding behavior in social media sentiment.” Frontiers in Physics 10 (2022): 1023071.
[16] Vasquez, Hector Everett. “The Effects of Social Media on Investment Decisions Within an Online Community”. Diss. Northcentral University, 2023.
[17] Kürzinger, Lars & Stangor, Philipp. (2024). “The relevance and influence of social media posts on investment decisions” – An experimental approach based on Tweets.
[18] Khadka, Suresh, and Bal Ram Chapagain. “Relationship between Social Media and Investment Decisions in the Nepali Stock Market.” The Spectrum 1.1 (2023): 96-114.
[19] Demertzis, Anastasios, and Fotini Georgousi. “Social Media and Personal Finance.” (2023).
[20] Changwony, Frederick K., Kevin Campbell, and Isaac T. Tabner. “Social engagement and stock market participation.” Review of Finance 19.1 (2015): 317-366.
[21] Kadous, Kathryn, Molly Mercer, and Yuepin Daniel Zhou. “Why do investors rely on low-quality investment advice? Experimental evidence from social media platforms.” Experimental evidence from social media platforms (August 17, 22) (2022).
[22] Hasanudin, Hasanudin. “The Role Of Social Media In Influencing Investment Decisions In The Millennial Generation.” Jurnal Multidisiplin Sahombu 3.01 (2023): 124-130.
[23] Gan, Baoqing, Vitali Alexeev, and Danny Yeung. “Tweets versus broadsheets: Sentiment impact on stock markets around the world.” Journal of Financial Research (2024).
Desh Bhagat University,
Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India