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For a not-for-profit organization such as chamber of commerce, revenue depends mostly on the quality of services rendered to its members. Sustainability of any organization depends on the amount of revenue it generates. This exploratory research aims to address the issue of financial resource constraint faced by Bhutan Chamber of Commerce and Industry (BCCI) and ultimately develop a revenue model for the organization. At present BCCI depends mostly on the grants from the government and membership fees. We develop and test a revenue model for BCCI which will help it in identifying the quality and quantity aspects of the existing services. This model named as Integrated Sustainable Business Model will help organization in crafting strategies for different services based on the category they fall into. Need, Content, Cost, Delivery and Evaluation (NCCDE) parameters are used to measure the quality index of the services. Analysis of data indicates in the prescription of a range of services which the organization should offer and charge in order to increase its revenue which will lead make it sustainable.
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Desh Bhagat University,
Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India