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COVID-19 pandemic has brought enormous changes in dietary preferences of people. Fear of lockdowns, movement restrictions and anticipation of shortages of food and groceries changed their attitude. Hence, they started to hoard foods in bulk quantity and consequently, overconsumption has increased among people. However, health conscious people also changed their dietary habits and shifted to nudge behavior and physical exercises. Thus, this study has been conducted to explore the impact of COVID-19 risk perception on the hoarding intention and dietary habits of people. Further, relationships among food hoarding, overconsumption and nudge behavior has also been investigated. Data have been collected from 302 respondents through online survey. SPSS-19.0 and PROCESS Macro 3.0 have been used to anlayze data. The findings reveal significant positive relationships between risk perception and attitude as well as attitude and hoarding intentions. Risk perception and hoarding intentions are indirectly related with each other. Further, a significant positive relationship has been found between hoarding intention and consumption and it is negatively related with nudge behavior. The three way interaction effect of overconsumption behavior, weight control orientation and healthy eating on nudge behavior of consumers is positive. In situations of overconsumption, high orientation towards weight control and healthy eating together contribute to high nudge behavior.
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