Factors Influencing Awareness of E-Commerce: An Empirical Study of Ludhiana District

E-Commerce is a form of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling of goods or services using an electronic medium such as the Internet. Various models of E-Commerce are used nowadays like (B2B) business to business, (B2C) business to consumer etc. Now the products and services are available 24 hours. The purpose of this study is to find the various factors and the intensity to which they influence the awareness of E-Commerce among people in Ludhiana District. Some of the determinants that can be said to having an impact over E-Commerce’s awareness and usage are like literacy, region, occupation and age etc. Survey research was adopted with questionnaire as data collection instrument. Quantitative and qualitative basis of research has been used. Empirical study of Ludhiana District has been conducted.