International Journal of Business Management & Research - Volumes & Issues - Volume 14: June 2024, Issue 1

Employee Engagement: A Smart Way to Employee Retentionwith reference to Corporate Sector, Chennai City Corporation

Authors

Dr. R. Dhanya

DOI Number

Keywords

Employee engagement, employee retention, learning and development, recognition and reward, work life balance and work environment, professional growth, turnover

Abstract

Employee engagement engrosses various spheres of influence like learning and development, recognition and reward, work life balance
and work environment, professional and personal growth and like involving employees at work, to be more dedicated to the organization:
its goals and values. Employee engagement has become a benchmark for employee retention. The former turn out to be the
matter of the moment as it has an edge in realizing the requirements of the employees. Engaged employees experience a better sense
of camaraderie with the organization as a whole. This subsequentlyenhances employee retention and narrows down the possibility of
turnover.The intent of this quantitative research was to endorse that the employee engagement will facilitate the organization in employee
retention. A quantitative descriptive, non- probability sampling research design was applied for this study. This was undertaken
using primary and secondary data. 150 individual employees from private sector belonging to wide-ranging experience, education,
designation and the like were surveyed for the purpose of data analysis and interpretation. A questionnaire with Likert five point scale
was designed and distributed as a tool to proceed with the survey. The data were examined and inferred using SPSS (Statistical Package
for Social Science) version 20.0. The statistical tools that include descriptive statistics like mean, standard deviation were used. Inter
Correlation Analysis, Hypothesis Test Summary, Chi Square Test, Multivariate Analysis, Linear Modeling Radial Basis Function were also
put in application to bring out the findings of the study. The study delineated a paramount rapport between the employee engagement
level with work environment, work life balance, communication, professional and the rest. The core inference of the research is that
the presence of relationship between employee engagement and employee retention is witnessed. It can be interpreted that employee
engagement is antecedent to employee retention and benefit the organization to minimize turnover. The professional growth and
education plays a pivotal role in estimating the engagement level in general. Work life balance is given importance by female category
towards maintaining engagement level. While, learning and development is recommended by the employees at junior and super-senior
levels. In short, the top level management at any organization must make it certain that during the process of recruitment the
designation and job description matches with the passion of the new entrant. This would uphold the level of engagement and retention
in the organization.

References

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5. Dhanya, R & Prashath, R. T. (2019). A study on impact of effectiveness of training and development on employee engagement and retention in healthcare sector in Tiruchirappalli. IRJMSH Vol 10 Issue 4 [Year 2019] ISSN 2277 – 9809 (0nline) 2348–9359 (Print)
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How to cite

Journal

International Journal of Business Management & Research

ISSN

2249-2143

Periodicity

Bi-Annual