Menu
The growth of the internet, mobiles and communication technology has added a different dimension to the banking services. Many banks have implemented internet banking to offer their customers a variety of services with more convince and accessing information and making transactions. It includes full control over clients account likewise, deposits, withdrawals, transfers, online payments and updates. That leads to customer satisfaction and customer retention which is increasingly developing into key success factors in e- Banking. The main objective is to do comparative study of public and private sector banks regarding the customer’s perception for preference and non-preference of E-banking. The sample size of customers shall be 640 from Private sector banks (ICICI, HDFC) and Public sector Banks (SBI, PNB) different regions. Four districts are selected from Malwa region (Mohali, Ludhiana, Fatehgarh Sahib and Patiala). t-test is used to study the significance of difference between Public and Private sector banks for customer’s perception regarding e-banking services. Finally, this paper suggests that Banks should hire technical staff to eradicate the technical defaults and their service should be instant and 24*7 days to assist the anytime, anywhere and anyhow.
• Ahmed, E.M & Phin, G.S (2016). Customer Perception towards Internet Banking in an Emerging Economy like Malaysia, Journal of Internet Banking and Commerce, Vol. 18.No. 3, pp. 2-3.
• Al-qasa, k. et al.(2013). Factors Affecting Intentions to Use Banking Services in Yemen. Journal of Internet Banking and Commerce, Vol.8, No.3, pp. 2-3.
• Goyal, V.M & Goyal, G (2012).Customer Perception Towards Internet Banking W.R.T. to Private and Foreign Banks in India. International Journal of Computing & Business Research, Vol. 18, No. 4, pp. 1-6.
• Kamakodi, N (2007). Customer Preference on E-Banking Services- Understanding Through A Sample Survey of Customers of Present Day Banks in India. Bank net Publications. pp.30-43.
• Lal, R &Saluja, R (2012). E-banking: The Indian Scenario. Asia Pacific Journal of Marketing& Management Review, Vol. 1, No. 4, pp. 18-24.
• Mukhtar,M (2015). Perceptions of UK Based Customer toward Internet Banking in the United Kingdom. Journal of Internet Banking and Commerce, Vol. 20, No. 1, pp. 1-4.
• Srivastava, R.K (2007). Customer’s Perception on Usage of Internet Banking. Journal of Innovative Marketing, Vol. 3, No. 4, pp. 67-73.
• Uppal, R.K (2008). Customer Perception of E-Banking Services of Indian Banks. Journal of Bank Management, Vol. 7, No. 1, pp. 63-74.
Desh Bhagat University,
Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India