Menu
The agenda of development by Governments worldwide needed to be supported by business organizations that have the capacity to make considerable social impact. The research paper studies Corporate Social Responsibility (CSR) as an important field of concern and a prospective contributor to the development. The latest amendment of CSR mandate in the New Companies Act, 2013 has actually posed requirement for creating awareness on CSR mandate to implement it in an effective manner. The research paper studies stream differences in perceived role of ethics and social responsibility of business management students. The study was conducted on a sample of 300 management students in two groups of 150 each of marketing & finance streams in MBA 2nd year selected by random stratified sampling from selected colleges of Punjab. The results exhibits that there is no significant difference in perceived role of ethics and social responsibility of marketing and finance streams of business management students. The study emphasizes the need of building positive attitudes and perception regarding CSR in future leaders of social responsibility practices.
• Ameen, E., Guffey, D., & McMillan, J. (1996).Gender differences in determining the ethical sensitivity of future accounting professionals. Journal of Business Ethics, 15(5), 591-597.
• Bowen, H. R. (1953). Social responsibilities of the businessman, New York: Harper & Row. JOHNSON, B. (1971). Household Behaviour. Penguin. Caroll, A.B. (1979). A three dimensional model of corporate social performance, Statistics Academy of managing Review, 4(4), 497-505. Caroll,
• A.B. (1991). The pyramid of corporate social responsibility: Toward the management of organisational stakeholders, Business Horizons, 34(4) 39-48. Cole, B.C. & Smith, D.L (1996). Perceptions of business ethics: Students vs. business peo ple. Journal of Business Ethics, 15 (8), 889–896.
• Dawson, L. M. (1997). Ethical differences between men and women in the sales profession. Journal of Business Ethics, 16(1), 1143-1152. Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business, Capstone Oxford, 1997, 402 pp. ISBN 1-900961-27-X. Freeman, R. E. (1994). The politics of stakeholders’ theory: Some future directions. Business Ethics Quarterly, 4(4), 409-421.
• Gill , S. (2010). Is gender inclusivity an answer to ethical issues in business? An Indian stance. Gender in Management: An International Journal, 25 (1), 37-63. Gholipur, T.H., Nayeri, M.D., & Mehdi, S.M.M. (2012). Investigation of attitudes about corporate social responsibility: Business students in Iran.African Journal of Business Management, 6 (14), 5105-5113.
• Kotler,P.,& Lee, N.(2005). “Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.” John Wiley & Sons, Inc. Kraft, K.L. &Singhapakdi , A. (1995). The relative importance of social responsibility in determining organisational effectiveness: student responses. Journal of Business Ethics, 14(4), 315-326.
Desh Bhagat University,
Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India