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Consumers are faced with less choice in their ambition to ‘go green’”. This article basically deals with how people define Consumer behavior means to know the “what-where-why-when and how” of the purchase intention of the consumers. Understanding the consumer behaviour has never ever been a simple task. Many a times consumers ‘say’ something else but ‘do’ something else. They are not very much touched with their inner motivations. Many a times they respond to influences that change their minds at the last minute.
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