Organic food product market is showing elevating trend worldwide. Various researches have been done on different aspects of organic food products. But fewer efforts have been made to synthesize the work under one research. This conceptual paper aims to accumulate the essence of the important studies in the area of organic food products and build a Conceptual model to create prospects for future research. This qualitative review also cast light on various reasons to buy organic food products and also highlights the factors hinders the growth of organic food. Altogether, it is concluded that world-wide attitude towards organic food is positive and influenced by many factors such as subjective knowledge of the buyer, concerns towards health and environmental safety and trust. Similarly buying intention has also been affected by many factors like attitude, subjective norms and perceived control on behavior.
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