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Banking industry plays an important role in the present business scenario. Traditionally all the consumers are doing their transactions in the bank only. Physically went to the bank and complete their transactions like deposit, withdrawal, transfer of money, cheque collection etc., but after implement the online technology all the transactions are doing through online just sitting in the home itself especially pandemic period. The objectives of the study is to identify the benefits enjoyed by the customers while using e-CRM services. The data study is based on both primary and secondary data. The primary data which is collected by the way of distributed well framed questionnaire. Totally there are 100 questionnaires were issued among the online customers. Convenience sampling methods have been adopted in this study. Some of the findings of the studies are: Most of the consumers are belonging to the age group between 22-30 years; most of the consumers (60.00%) are female. Majority of the consumers (45.00%) are post graduates. Most of the Consumers (60.00%) are married. Majority of the respondents (70.00%) are residing in rural area. Some of the suggestions of the study are as follows: To improve user friendly, to secure customer personal information, Awareness camp must be conducted to educate account holders about e-CRM service. It is concluded that Customer satisfaction found to be key advantages prove by the bankers while using e-CRM and the main benefits of this e-banking is convenience to the customers. It is agreed that most of the online consumers are enjoyed more benefits out of these online transactions.
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