Menu
This research paper aims to conduct a bibliometric analysis of the antecedents of online impulsive buying among social media users. The study investigates the occurrence of keywords related to impulsive buying behavior in academic databases and identifies the most frequently occurring keywords to gain insights into the research trends in this area. The results indicate that the most common keywords related to impulsive buying behavior are “impulsive buying,” “consumer behavior,” “electronic commerce,” and “compulsive buying.” The study also finds that researchers are interested in understanding the psychological mechanisms that drive impulsive buying behavior, as evidenced by the frequency of keywords such as “behavioral research” and “psychology.” The analysis includes a co-occurrence analysis of keywords and a cluster analysis of authors, institutions, and countries. The study also identifies several emerging trends in the literature, including the impact of social media influencers, the role of mobile devices, and the influence of cultural factors. The findings of this study provide valuable insights into the antecedents of online impulsive buying behavior and can inform future research in this area. Overall, the study provides a valuable overview of the research trends and antecedents related to online impulsive buying behavior among social media users. The findings can help researchers and practitioners to better understand this phenomenon and develop strategies to mitigate its negative consequences.
• Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Alghar- abat, R. (2017). Social Media in Marketing: A review and analysis of the existing literature, Telematics and Informatics, 34(7), 1177–1190. https://doi.org/10.1016/j. tele.2017.05.008
• Bansal, M., & Kumar, S. (2018). Impact of social media marketing on online impulse buying behaviour, Journal of Advances and Scholarly Researches in Allied Educa- tion, 15(5), 136–139. https://doi.org/10.29070/15/57560
• Budree, A., Driver, W., Pandle, A., Tanaka, G. (2021). The Impact of Social Media Marketing on Impulse Buy- ing. In: Meiselwitz, G. (eds) Social Computing and So- cial Media: Applications in Marketing, Learning, and Health. HCII 2021, Lecture Notes in Computer Science, vol. 12775, Springer, Cham.https://doi.org/10.1007/978- 3-030-77685-5_5
• Khokhar, A. A., Qureshi, P. A., Murtaza, F., & Kazi, A.G. (2019).The impact of social media on impulse buying behaviour in Hyderabad Sindh Pakistan, International Journal of Entrepreneurial Research, 2(2), 8–12. https:// doi.org/10.31580/ijer.v2i2.907
• Petrosyan, A. (2023, April 3). Internet and social media users in the world 2023, Statista, https://www.statista. com/statistics/617136/digital-population-worldwide/ Stern, H. (1962). The significance of impulse buying to- day, J. Marketing, vol. 26, no. 2, p. 59.
Desh Bhagat University,
Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India