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The Self-help group stands as a significant milestone for empowering women and creating more women entrepreneurs in sub urban
parts of India. Women empowerment has different aspects and one such aspect is economic autonomy. The concept of SHG revolves
around collective action, women’s leadership, small savings, internal lending, and bank loans. The fact that through SHG the banking
system has reached all the households cannot be denied. This study will give the holistic picture about the current status of digital access
and literacy, barriers faced by women entrepreneurs, and the impact on their businesses. The researcher employed quantitative
research method with structured interview schedule. The data was analysed and hypothesis was tested using Pearson Correlation
Coefficient test. The research strongly proved the need of digital inclusion to increase the income level of women entrepreneurs. The
outcome of the research is to make people understand the need and importance of provide awareness about Digital Marketing, E-commerce
sites especially in developing countries. It will be an eye opener towards the prevailing digital gender gap faced by women while
marketing their products.
1. Anil Arun Poman (2018). in his article Study the Role of Self-Help Group in Women Entrepreneurship. International Journal of 360 Management Review, Vol. 06, Issue 02, October 2018, ISSN: 2320-7132
2. C.B. Senthil kumar (2020). A study on women empowerment through self-help groups with special reference to Villupuram district. Journal of Critical Reviews
3. Renuga Devi, Nirmala Devi (2017). Economic Empowerment of Rural Women through SHGs with reference to Coimbatore District. International Journal of Engineering Development and Research
4. Rahul Sarania (2015). Impact of Self-Help Groups on Economic Empowerment of Women in Assam. International Research Journal of Interdisciplinary & Multidisciplinary Studies (IRJIMS)
5. Satish (2004) Rural Finance: Role of State and State-owned institutions
Details
1 Title of the paper: Analysis on digital gender gap and the private micro finance firm among Self-help group women entrepreneurs in the sub urb of chennai, India
2 Author name: A. Flowrence Francina
3 Designation: Assistant Professor
4 Institution: SDNB Vaishnav college for women
5 Mobile Number: 9003152043/ 9003052052
6 E-mail ID: flowrencefrancy@gmail.com
Hypothesis 1: Self-help group women entrepreneurs with higher educational qualifications are likely to have greater access to digital resources compared to those with lower educational qualifications.
Hypothesis 2: There is a positive correlation between the monthly income of self-help group women entrepreneurs and their level of access to digital resources.
Hypothesis 3: Younger self-help group women entrepreneurs are expected to exhibit higher levels of digital resource access compared to their older counterparts.
Desh Bhagat University,
Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India