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With the availability of industrially manufactured polymer-based products and its ubiquitous adoption into most households as kitchenware and other utility items, certain papier-mâché products lost popularity and got discarded. But now with the help of environmental activism and a healthy response of the mass-media inspired women folks to look back at the nature of these products with a scientific mind that resulted in re-introduction of the craft products of papier mâché. Modern communication technologies, particularly the social media platforms, has helped exchange of information between various groups and individuals and connected them to get exposure to a variety of items that could be manufactured with Papier-mâché. The study was designed to look into customer awareness and preferences towards Papier-mâché products in respect of both the old and traditional and forms as well as new products. A structured questionnaire was designed to collect data through a five-point Likert scale questionnaire from Haryana. 150 valid responses were taken into account for the analysis and presentation. It revealed that demographic factors did not have significant role in influencing the consumer preference because they could be highly inclined for aesthetic appeal, eco-friendliness and carbon signature, rustic form and amenable design or appealing form, creative expression, cultural value, artistic and aesthetic value. Moreover, these attributes not only entice but also play the role of catalyst in forming positive preference of consumers.
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