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The internet has dramatically changed the face of marketing. Also the advancement in information technologies has changed the way of communications between consumers and companies. So, emergence of internet technology has created a plenty of opportunities for marketer in virtual environment to carry on their businesses. Now a day’s online promotional tools are becoming more and more popular among companies around the world, as they discovered the benefits of promoting their product or services online. These tools are not only convenient for customers but also convenient for businessmen. Online promotional tools are one of the emerging tools in virtual environment. This paper intends to study perception of businessmen towards various online promotional tools. This paper is based on primary data collected from a sample of 245 respondents from Delhi/NCR through a well-structured questionnaire. Exploratory Factor Analysis (EFA) is conducted using SPSS version 20 to study perception of businessmen towards various online promotional tools. Major findings of the study revealed that businessmen are appreciative of online promotional tools. They have overall positive attitude towards these tools. These promotional tools are perceived to be convenient, credible, appropriate and reliable by businessmen for promoting their product and services.
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