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Crafts persons sell the product at the time of community fairs and festival time but in the current scenario restrictions imposed on movements of goods and transport services or gatherings due to ongoing lockdown in fight against containment of the Corona virus in community, production and marketing have come to a standstill. It has caused distress among a large number of artisans throughout the country. It becomes imperative to devise ways and means of survival and if crafts person utilize e- commerce methods for forward sale and booking they may mitigate the slump and economic breakdown of means their livelihood and continue manufacturing at subsistence level that can be later picked up. This paper tried to examine the relevance and utility of E-commerce in the present scenario for building a positive outlook and measure of rescue and also study about the Channel for distributing and transport the finished craft. A sample of 75 craft person is taken for the collection of data to study the awareness of craft person about E-Commerce and the Channel for distributing and transport the finished craft. It revealed that only 39% craft person are aware about services of E-Commerce. Majority 33.8% of the handicraft person sales their product by direct channel means direct to customer. It can be inferred 22.5% handicraft person sell their product to wholesaler. Fairs are main platform for handicraft person to sale their product but due to lockdown all fairs are cancelled. Now almost handicraft person are not have any second way to sell their product. Finished products remaining piled up at their warehouses and capital also the capital invested in them also remains locked. This problem could be avoided if they were using E-commerce as a selling platform to sell their product.
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Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India