International Journal of Business Management & Research - Volumes & Issues - Volume 15: June 2025, Issue 1

Fostering Diversity And Cultural Intelligence In Hospitality Sector.

Authors

Hritik Tomar , Priya Verma and Gurkiran Singh Mann

DOI Number

Keywords

Inclusivity, Multicultural Competence, Hospitality Industry.

Abstract

This research paper examines the dynamic interplay between cultural sensitivity, diversity, and technology in the context of the hospitality industry. By investigating how these elements converge to shape guest experiences, the paper delves into the intricate nexus between human interactions, technological innovations, and the diverse backgrounds of guests and employees. Through a comprehensive literature review, case studies, and analysis, the paper highlights the role of cultural sensitivity and diversity in elevating guest satisfaction, fostering brand loyalty, and enhancing market competitiveness. Moreover, the paper explores the challenges posed by technological integration and proposes strategic solutions to navigate them. Ultimately, this study illuminates the implications of embracing cultural sensitivity and diversity within a technologically driven hospitality landscape, offering valuable insights for industry practitioners and scholars alike.

References

  • Hjalager, A. M., & Richards, G. (2002), Tourism and Gastronomy, Routledge.
  • Hofstede, G. (1980). Culture’s consequences: International differences in work-related values, Sage.
  • Jackson, S. E., Ruderman, M., & Ehrhardt, K. (2003). Diversity in work teams: Research paradigms for a changing workplace, Washington, DC: American Psychological Association.
  • Kang, S. J., & Herr, Y. T. (2019). Effects of Perceived Cultural Sensitivity and Authenticity on Destination Image and Destination Choice, Journal of Travel Research, 0047287519897395.
  • Li, X., Petrick, J. F., & Crompton, J. L. (2018). The roles of perceived cultural sensitivity and tolerance of tourists’ ethnocentrism in building visit intentions, Tourism Management, 67, 391-402.
  • Trompenaars, F., & Hampden-Turner, C. (1997). Riding the waves of culture: Understanding diversity in global business, McGraw-Hill.
  • Walters, G. (2008). Marriott drives global growth with cultural awareness training, People & Strategy, 31(4), 42- 47.
  • Wang, D., & Pfister, R. E. (2008). The role of hospitality in strengthening cultural awareness, Journal of Hospitality & Tourism Research, 32(3), 327-343.
  • Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2015). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism, Tourism Management, 46, 75-88.
  • Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry, Journal of Marketing Research, 54(5), 687-705

How to cite

Journal

International Journal of Business Management & Research

ISSN

2249-2143

Periodicity

Bi-Annually