International Journal of Business Management & Research - Volumes & Issues - Volume 15: June 2025, Issue 1

Exploring Mobile Shopping Intention: Systematic Review Using Weight Analysis Approach.

  • Published: July 2025
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Authors

Meenu and Dr. Manpreet Kaur

DOI Number

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Keywords

Weight Analysis, Behavioural Intention, Mobile Apps, Mobile Shopping and Online Shopping

Abstract

The bulk of people use ‘mobile phones’ to ‘access products’ and ‘services’ for their daily requirements, making them an essential element of human lives. However, the global adoption of mobile shopping is not as rapid or widespread as anticipated. Additionally, relatively less studies have been done to comprehend different ‘factors’ that predicts the ‘adoption of mobile shopping’ by consumers. ‘This research’ paper ‘aims to investigate the factors’ influencing mobile shopping intention among consumers. To reach a conclusion, the research aims to synthesize information from previous studies. Using a weight analysis approach, the study identifies the most significant predictors of mobile shopping intention and provides insights into how these factors impact consumer decisions. For this investigation, 51 quantitative research studies in all were consulted and ten “best” predictors of intention to be used in the weight analysis approach are identified by the study. The TAM, UTAUT and UTAUT2 models were mostly used by researchers as theoretical background.

References

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How to cite

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Journal

International Journal of Business Management & Research

ISSN

2249-2143

Periodicity

Bi-Annually

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