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The Self-help group stands as a significant milestone for empowering women and creating more women entrepreneurs in sub urban
parts of India. Women empowerment has different aspects and one such aspect is economic autonomy. The concept of SHG revolves
around collective action, women’s leadership, small savings, internal lending, and bank loans. The fact that through SHG the banking
system has reached all the households cannot be denied. This study will give the holistic picture about the current status of digital access
and literacy, barriers faced by women entrepreneurs, and the impact on their businesses. The researcher employed quantitative
research method with structured interview schedule. The data was analysed and hypothesis was tested using Pearson Correlation
Coefficient test. The research strongly proved the need of digital inclusion to increase the income level of women entrepreneurs. The
outcome of the research is to make people understand the need and importance of provide awareness about Digital Marketing, E-commerce
sites especially in developing countries. It will be an eye opener towards the prevailing digital gender gap faced by women while
marketing their products.
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2. Paningrum, Destina. Ramdan, Andry Mochammad. Melinda, Tri Febrina. Karneli, Okta & Irwanto, Tito (2023). Analysis of Online Marketing Strategies Post Pandemic COVID-19. Quantitative Economics and Management Studies, 4(1), 61-65.
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5. https://diginomica.com/what-futuredigital-marketing-and-impact-covid-19- discover-martech-virtual-event-review
6. https://virtual.clickz.com/
7. https://marketing.toolbox.com/articles/what-is-digital-marketing-definition-typesbest-practices-with-examples
8. “COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]” https://www.marketingprofs.com/chirp/2020/43008/covid-19-impact-on-businessand-digital-marketing-initiativesinfographic
Desh Bhagat University,
Off to NH-44, Amloh Road, Mandi Gobindgarh,
District Fatehgarh Sahib, Punjab- 147301, India