International Journal of Business Management & Research - Volumes & Issues - Volume 12: Dec 2022, Issue 2

Internet Banking: Pre & Post of COVID-19

Authors

Manoj Kumar, Sarita Rani

DOI Number

Keywords

COVID-19, Internet Banking, Perceived Utility (PU), Perceived Ease of Use (PEU), Subjective Norm (SN)

Abstract

Online banking and E-payment usage have been improving customers’ life by providing ease of payments for online transactions. The acts of intention, attitude, perceived usefulness and ease of use have long been recognized in online banking. How- ever, very few studies have examined these concepts from the viewpoint COVID-19 pandemics. This present study has designed a conceptual model derived from TAM to examine the impact of COVID-19 on customers’ online banking and e-payments usage. A sample of 219 respondents was analyzed using PLS SEM. The findings suggested that intention to use online banking have a significant positive influence on online banking and e-payment usage. Similarly, attitude towards online banking have a significant positive impact on intention to use online banking and e- payment during COVID-19 pandemics. Perceived usefulness and perceived ease of use have a significant positive influence on attitude towards online banking and e-payment usage during COVID-19pandemics. Managerial implications of the study are discussed while limitations and suggestions for further research were highlighted Customers’ lives have been made easier by the use of internet banking and e-payments, which make digital payments more convenient. In internet banking, the effects of purpose, attitude, perceived utility, and convenience of use has long been acknowledged. Moreover, only a few researches have looked at such principles in the context of COVID-19 outbreaks. The aim of the research is to investigate the influence of COVID-19 on consumers’ internet banking as well as e-payments use using a conceptual framework drawn from TAM. According to the results, the willingness to utilize internet banking has a considerable favorable impact on digital banking and e-payment employment. Likewise, during COVID-19 outbreaks, attitudes about internet banking have a considerable favorable influence on willingness to utilize internet banking and e-payment. During COVID-19 outbreaks, reported utility and simplicity of use have a strong favorable impact on attitudes toward digital banking and e-payment usage.

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How to cite

Journal

International Journal of Business Management & Research

ISSN

2249-2143

Periodicity

Bi-Annual