An Analysis of Customers’ Preference towards Traditional Banking and E Banking in Mansa District of Punjab

The present paper is an attempt to study the bank customers’ preference towards traditional banking and E- Banking. It also determines those factors influencing them for shifting or not shifting from traditional banking to E- banking and suggests the suitable measures for enhancing E-banking services. Data has been collected through well-structured questionnaire from 96 respondents of Mansa district. Percentage method, total weighted score method are used to analyze the data. The study concludes that traditional banking is more preferred than E-banking by most of the customers of Mansa district. More trust in traditional banking, lack of Knowledge, lack of privacy and security are the major factors due to which customers do not want to shift from traditional banking to E- banking.