International Journal of Business Management & Research - Volumes & Issues - Volume 5: Dec 2015, Issue 2

An Analysis of the Marketing Scope of Gold Loan of India Infoline Finance Limited

Authors

Umar Farooq

DOI Number

Keywords

Gold Loan, Marketing, IIFL

Abstract

Gold loans have become popular recently. The present study aim to find out opinion and awareness level regarding gold loan with special reference to IIFL. Maximum respondents are aware about gold loans though many do not avail the service of gold loan. It is suggested that to increase awareness about Gold Loan Services and Other Financial Product and the name India Info line itself, the company should organize campaign. The campaign can be weekly, monthly, yearly, it will give a good result to the company to capture market in the competitive position.

References

• www.indiainfoline.com
• http://www.iiflfinance.com/Products/GoldLoan.aspx
• http://www.neytri.com/gold-loans-what-you-must-know/
• http://www.muthootfinance.com/services/gold-loan.html
• http://www.agloc.org/
• www.mutualfundsindia.com
• www.google.com
• http://www.iiflfinance.com/Products/GoldLoan.aspx
• http://www.neytri.com/gold-loans-what-you-must-know/
• http://www.muthootfinance.com/services/gold-loan.html
• http://www.agloc.org/
• www.mutualfundsindia.com
• Nandakumar, V.P (2015). A Study on Indian Gold Loan Market and its Impact in Indian Market, IJCSMS, Vol. 6, Issue. 1, pp. 13-17
• N. Venkateswaran (2015). Indian Streams Research Journal, Vol. 2, Issue 9, pp.1- 17.Available on :www.isrj.net

How to cite

Journal

International Journal of Business Management & Research

ISSN

2249-2143

Periodicity

Bi-Annual